Adap.tv Extends Ad Management Platform with Player Partner Program

Brightcove, thePlatform^™, Mogulus, VMIX, Twistage and Kaltura partner with Adap.tv to offer publishers the power of online video publishing, distribution and monetization on one platform

San Mateo, CA & New York, NY [Streaming Media East Booth 202] – May 12, 2009 - Adap.tv (www.adap.tv) creators of OneSource, the open and universal platform that helps publishers source and manage ads on their online video content, today announced the formation of the Adap.tv Player Partner Program. Launch partners, including leading video player platforms Brightcove, thePlatform™, Mogulus, VMIX, Twistage and Kaltura, can now offer their customers new ways to monetize online video content with pre-integrated access to the Adap.tv OneSource ad management platform.

Through its new Player Partner Program website, unveiled today (http://adap.tv/player_program.html), video publishers now have one central hub to choose the right player to suit their needs, both technically compatible and one that offers media management services and video publishing tools complementary to the Adap.tv OneSource platform. And because Adap.tv works with more than 300 premium video publishers, program partners not only have increased opportunities for monetization, but also benefit from the opportunity to promote their players to some of the top video content publishers in the world.

"Partners like Adap.tv are crucial in giving our customers access to pre-integrated technologies to help them to expand their online video initiatives," said Chris Johnston, Director of Technology Partnerships of Brightcove. "Customers can now reap the benefits of the Adap.tv OneSource platform without any additional player integration to create and manage ad policies and conveniently serve multiple ad formats from multiple sources on to their video content."

By pre-integrating OneSource, Adap.tv strives to make it easy for publishers to access OneSource alongside each Partner's media management and video publishing tools. Publishers who use Adap.tv Player Partner video players can access the full functionality of OneSource without the need to modify their video player code.

"Publishers are increasingly adopting standardized video players rather than building their own custom solutions," said Amir Ashkenazi, co-founder and CEO of Adap.tv. "At the same time, it's important for leading video player platforms to help publishers build successful businesses around their video content. So it's natural that industry leaders from video publishing and ad management collaborate to provide publishers with the best of both worlds."

"As the broadband video industry evolves and matures, the advertising requirements are becoming more complex for thePlatform's customers," said Marty Roberts, VP of Marketing of thePlatform™. "Combining Adap.tv's OneSource ad management platform with thePlatform's media publishing system allows us to efficiently manage, publish and monetize online video for our customers."

Adap.tv OneSource is the world's most widely adopted video ad management platform, embraced by more than 300 publishers to monetize online video content in 71 countries. OneSource lets online publishers source and manage ads from their in-house sales team or from video, display and text ad networks into their video content. The Adap.tv OneSource platform gives Web publishers control over what ads are displayed and when and how they're shown, enabling them to balance revenue with viewer experience. Since the launch of OneSource in mid-2008, the number of video streams monetized globally per month using OneSource has increased ten-fold.

Additionally, the company announced that OneSource will support Adobe's new standard media player framework, code-named "Strobe," an open framework that enables the creation and delivery of high-quality, monetized video experiences. Strobe simplifies the development of media players by allowing developers to assemble pluggable components from Adobe and partners in the Adobe® Flash® Platform ecosystem.

Max Haot, CEO, Mogulus Inc. - "Integrating Adap.tv's OneSource 2.0 platform as a plug-in to the Mogulus Pro service is a key milestone in enabling our Mogulus Pro customers to monetize their live streaming content with pre-roll and overlay inventory from their own internal servers and third party networks."

Mike Glickenhaus, President & CEO, VMIX Media Inc. - "By having a OneSource-ready solution for our customers, VMIX is able to offer the flexibility to accommodate any ad unit requirement and can be a true solution provider to the publisher. This is key as we fit right into their business strategy with this offering. Everything is pre-integrated and ready to go and they can start monetizing immediately, which is paramount to our business."

David Wadler, CEO, Twistage, Inc. - "Twistage was one of Adap.tv's first player partners, with a relationship dating back to 2007. Since then, monetization has become an increasingly important part of our value proposition. Having Adap.tv as a partner allows us to offer a flexible solution with features and merits that map closely to our own – a product that empowers customers to make business decisions without having to worry about the technical details of the implementation."

Ron Yekutiel, Chairman and CEO, Kaltura Inc. - "We already have several publishers using the powerful combination of Kaltura's open source video platform with the Adap.tv OneSource platform. We aim to provide each of our 27,000 publishers with the most comprehensive and flexible set of tools and services to answer their every online video need - advertising is an inseparable part of that. Our seamless integration with Adap.tv OneSource makes it extremely easy for sites to deploy video advertising in addition to our full range of video capabilities and added-value services."

Adap.tv is the creator of OneSource, the first online video advertising platform that empowers publishers with comprehensive tools to monetize and grow their online video business. Adap.tv gives publishers the power and flexibility to intelligently manage and serve their own ads, or tap into premium global ad networks. Through OneSource, more than 300 web publishers monetize hundreds of millions of video streams per month in 71 countries, while providing their viewers a rich and engaging experience. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund. For more information please visit http://adap.tv/

Julie Nicholson
Weber Shandwick for Adap.tv
212-445-8371
jnicholson@webershandwick.com