Adap.tv and EyeWonder Join Forces to Seamlessly Connect High Quality Brand Advertisers with Prominent Online Video Publishers

Strategic partnership plays to the complementary strengths of both companies, opening new opportunities for advertisers and online video publishers

San Mateo, CA and Atlanta, GA - January 20, 2009 - Adap.tv, creators of OneSource, the open and universal platform that helps publishers source and manage ads on their online video content, and EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, today announced a strategic partnership that enables a powerful end-to-end video advertising solution.

The partnership provides strong benefits for both parties' valued customers. By integrating EyeWonder's Universal In-Stream Framework (UIF) into the Adap.tv OneSource ad management platform, brand advertisers will now be able to seamlessly reach Adap.tv's massive global community of over 300 video websites, with hundreds of millions of monthly video views in the US and 70+ countries. The UIF currently supports the IAB Video Ad Serving Template (VAST) guidelines and will support the IAB Video Player-Ad Interface Definition (VPAID) standards once they are released by the IAB. Advertisers gain the ability to create one ad that can run across multiple players, saving time spent on creative and getting ads faster to market. Adap.tv publishers benefit from receiving rich, truly interactive video ads from leading brands, without having to do any additional integration work. The partnership helps to improve content monetization while enriching the user experience, without the publisher needing to lift a finger.

"EyeWonder created the UIF to help drive scale within the in-stream advertising industry and give publishers a way to better monetize their video content by creating new advertising inventory to sell," said Michael Griffin, EyeWonder's Executive Vice President of Marketing and Strategic Development. "We're pleased to partner with Adap.tv, because integrating the UIF with their OneSource platform will ultimately drive meaningful results and revenue for publishers and advertisers."

EyeWonder's open-standard UIF allows publishers to deliver any interactive in-stream ad from any third-party rich media provider after a one-time integration with the site's video player platform. UIF works with any ad-serving provider and supports players built in Adobe® Flash®, Microsoft® Silverlight^TM and Akamai's Media Framework.

"EyeWonder is a trusted leader in online advertising and we're proud to partner with them," said Amir Ashkenazi, founder and CEO of Adap.tv. "By expanding our open OneSource platform to include their innovative in-stream technology and highly interactive video formats, we look forward to bringing Adap.tv publishers great looking brand ads that captivate viewers while they enhance revenue, with a simplified solution."

Adap.tv OneSource lets online publishers source and manage ads from their in-house sales team or from video, display and text ad networks into their video content. The Adap.tv OneSource platform gives web publishers control over what ads they show and when and how they're shown, enabling them to balance revenue with user experience. To date, more than 300 websites have adopted Adap.tv OneSource, monetizing hundreds of millions of video views per month in the US and 70+ countries, directly serving more than 50 million unique users.

Adap.tv is the creator of OneSource, the first online video advertising platform that empowers publishers of all sizes with comprehensive tools that provide full control of ad policies to efficiently monetize and grow their online video business. Adap.tv provides publishers the power and flexibility to serve their own ads, tap into premium ad networks, or leverage 50 global ad networks across many formats. Through OneSource, Adap.tv publishers are thriving by seamlessly monetizing their online video content, while providing their viewers a rich and engaging user experience. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund. For more information please visit http://adap.tv/

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. EyeWonder's Universal In-Stream Framework supports Microsoft Silverlight and Adobe Flash. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company's interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com